Let’s say an industry publication linked to a competitor resource that has since been deleted. Both on-page and off-page factors play an important role in SEO. While off-page SEO refers to optimization tactics applied outside your website, on-page SEO refers to efforts applied on your webpages. Off-page SEO is sometimes called off-site SEO or off-page optimization. Search Atlas can further enhance your outreach campaigns using the specialized Search Atlas Digital PR Tool.

• When you comment on selected top blogs in your niche and add unique opinions or value-adding comments, then people notice.
• These backlinks act as endorsements or votes of confidence in your site’s content and credibility.
• Guest blogging is the most effective way to generate quality dofollow backlinks.
• For example, you can turn popular blogs into videos to reach new audiences and attract backlinks from different platforms.
• If you want to get started with YouTube, I recommend reading my YouTube SEO guide to optimizing and ranking videos.

There’s a reason why 1 in every 4 marketers use the power of Influencer marketing strategy. Guest blogging is the most effective way to generate quality dofollow backlinks. It’s the surest way to improve your off site SEO without getting any negative rankings.

How to check website cache history as Google removed the cache view

There’s no better way to build your brand’s topical expertise than to be quoted in an article on a major news outlet. This may not feel like an “SEO tactic,” and that’s probably because it’s largely just marketing 101. But it’s also the most basic, ground-floor element of all off-site SEO strategies.

Off-Page SEO Checklist

You can use tools like aHrefs, Moz Link Explorer, Majestic, Backlink Checker, and others to examine the backlinks of your rivals. It helps your business appear in local search results and on Google Maps. Listening to feedback helps you improve your products or services, keeping current customers happy and attracting new ones.

Off-page SEO also generates a substantial amount of referral traffic – which comes from the referring page, whether it’s a blog post, review site, or even a social media post. However, this only includes organic traffic, which comes from Google and other search engines. WooRank’s marketing tools will help you ensure your website’s foundation is solid with actionable website reviews, in-depth technical analysis and keywords. However, SEO works best if you’ve got good on-page SEO before you spend too much time and effort (and not to mention money) on building links or promoting your site on social media. This part of SEO is all about ensuring your website’s content can be crawled, indexed and understood by search engines. On-page SEO is important because search engines rely on keywords and other on-page SEO elements to determine whether a page matches a user’s search intent.

Without backlinks, it’s impossible to rank on first-page search results. The folks at Reboot Online ran an experiment to see if external links helped improve rankings. Plus, if you’re covering any topic, you’ll naturally include keywords related to that topic throughout the content. In my experience, the closer SEO Anomaly the keyword is to the beginning of the title tag, the higher your chances of ranking for that keyword (all other factors aside). Online publishers may have linked to web pages on your site that no longer exist.

The brand-building approach focuses on establishing your brand’s unique value proposition and building awareness among your target audience. Strong brands naturally attract more attention, mentions, and links, creating valuable off-page signals without direct outreach. Local SEO involves optimizing a business’s online presence to attract customers in specific geographic areas through improved visibility in location-based searches. This strategy focuses on enhancing your business’s prominence in local search results, Google Maps, and business directories. Local SEO combines on-page location signals with off-page citation building to establish geographical relevance and authority. Search engines recognize high-quality engagement as a credibility signal, strengthening your off-page SEO efforts.