Test your website’s loading speed by using Google PageSpeed Insights or with Morningscore’s website speed test. If your site is slow, consider optimizing images by compressing file sizes and using formats like TinyPNG. Minimize HTTP requests, leverage browser caching, and use a Content Delivery Network (CDN) to improve load times. It’s more important to focus on earning high-quality backlinks. If your audit shows low authority scores, add a task to your roadmap for a detailed investigation and devise a plan to get high-quality backlinks. They rely heavily on generic anchor texts like “Read more” or “Learn more,” which tell search engines absolutely nothing about the linked page’s content.

Audit headers by having one H1 tag per page, reflecting the main topic and keywords. Header tags (H1 to H6) are HTML elements structuring content with headings and subheadings. They guide users in gauging a page’s relevance to their query.

• Moreover, they naturally improve readability and user interaction with the page, which may serve as a positive signal to search engines.
• Then, you should create an action plan to correct the issues and remove the penalty.
• Making it easier for search engines to find the pages on your site is very important to your SEO.
• While GSC provides insights into your site’s performance on Google, it lacks certain functionalities.

What is an SEO content strategy?

They help you easily discover both on-site and off-page SEO related issues on your site. Almost all the tools mentioned here provide you useful recommendations on how to fix those issues for better rankings. We listed some of the best free and premium tools that you can use to perform site audits for website analysis. SEO audits help you identify what needs to be fixed on your website to improve your search engine rankings and organic visibility.

Step 12: Conduct regular technical SEO audits with the help of the SEO audit checklist

It also tells you if it’s too long and likely to be truncated in the search results. If you can include your keywords without it feeling unnatural or shoehorned, then go for it. These are pages that are identical or very similar to other pages.

It shouldn’t list things like redirects, non-canonicals, or dead pages because those send mixed signals to Google. Core Web Vitals are metrics that Google uses to measure user experience. They measure a page’s load time, interactivity, and the stability of the content as it loads. If it’s not a manual action, you may need to check further for Google algorithm updates, as they can SEO Anomaly significantly affect your site’s organic traffic.

If you’re facing a similar issue, I suggest starting with a keyword mapping exercise. Use tools like SEMrush or Ahrefs to identify overlaps and assign unique keywords to each page. Always prioritize user intent and avoid stuffing keywords, it’s more about relevance and quality now. Regularly reviewing your content strategy can prevent this from happening again. To fix it, I conducted a thorough content audit, mapped out each page’s primary keyword, and ensured no two pages targeted the same one. I also refined the content to better match user intent, focusing on long-tail keywords and more specific phrases.

You’ll need to run one using AWT to form the basis of your SEO audit. I’m a studying Marketing Management (AP) at University College Lillebælt i Odense. I’m currently building my marketing career as a junior SEO specialist at Morningscore to improve my SEO skills. To check if your website is well-structured, use Google Analytics to track bounce rates, page views, and improve high-bounce pages.