While there is no set number, you should aim for quality backlinks to your homepage, and around 100 for individual pages. Even though you built this link, you still created valuable content for users. Publish helpful content that will engage site visitors and show search engines that your page’s content showcases EEAT. You’ll also want a way to monitor whether these efforts are increasing your brand mentions. For instance, if your brand is well-known and mentioned throughout the web, pursuing unlinked brand mentions makes sense.

On-page SEO checklist:

This way, you can naturally receive social mentions and customer reviews. SimilarSites offers a web app, as well as a Chrome extension that makes it easy to find websites without jumping between tabs. You can do it directly from the website you’re currently visiting, which further simplifies your research efforts. By combining the right on-page SEO practices with solid off-page optimization, you’ll check all the boxes necessary for ranking high in SERPs. Understand your audience—You need to know which social platforms your audience uses the most so that you can choose the right ones. It’s also important to know what type of content they enjoy the most so that you can match their needs.

How to Claim Your Google Business Profile?

You can use SEO tools like Semrush, Ahrefs, and Moz to gain insights into your website’s authority. While these unlinked brand name mentions will still help your SEO, you can try to increase their value further by turning them into links. Run an “intext search” that looks for a specific keyword within the body content of web pages.

Boost Your Brand’s Visibility and Authority

Optimize your profile by adding photos, responding to reviews, and updating your posts regularly. These steps improve your local ranking and make your business more trustworthy. An optimized GMB profile also signals to search engines that your business is active and reliable. This increases the likelihood of appearing in the local 3-pack results, which can drive significant traffic. Reputable websites linking to your content signal authority to search engines, which often improves rankings and boosts organic traffic.

If a spammy website links to your site, Google might think you’re involved in a link scheme — a black-hat SEO tactic that manipulates rankings. When this happens, you’ll get a manual action notification on Google Search Console for unnatural inbound links. Avoid using overly long phrasing and special characters so that your URL looks neat and is easier to remember. If your URL is formatted correctly, search engines may automatically create breadcrumbs that will appear in SERP, which can point more traffic to your site. It may also be useful to check your content against other pages ranking for your chosen keyword. For example, if competitor content has a compelling and friendly tone, you can mirror this to meet the expectations of your audience.

At the same time, people generally trust their peers more than ads when making purchase decisions. With this in mind, online reviews can make or break your reputation and off-page SEO. While they don’t directly pass link juice like backlinks do, Google still BHS Links recognizes them as signals of authority and a positive reputation.

Search engines crawl the entire web which pretty much means they have access to content on billions of pages. There is a patent named “Domain-Specific Sentiment Classification” supporting this idea as well. For example, for a general forum like Quora, you can search for keywords related to your audience/niche and see the questions people are asking. If you have anything to add value or share a resource that would help that audience solve their problem, throw it in.

• One way to measure the effectiveness of your content is with E-E-A-T, an acronym that means Experience, Expertise, Authority, and Trustworthiness.
• Using their own keyword research tool they picked the topic ‘SEO Statistics’ mainly because they noticed statistic pages have a lot of backlinks.
• Your first task would be to find the best-performing competitors for specific keywords.
• If you have a solid internal linking structure in place (like topic clusters), these new visitors can be strategically led to your most important content.

Readers trust content more when they see it comes from a knowledgeable person. It also supports E-E-A-T’s “experience” and “authoritativeness” aspects. Write transparently and focus on solving your audience’s problems.